Why Good Paint Is Essential to a Good Paint Job


Not long ago there were over 700 paint manufacturers.  Now that number is closer to 100.  Many of the manufacturers were bought up by others and some went out of business, but regardless, with so much choice gone quality is a real concern.  Kimberly Painting understands that paint is much more than just a color to slap on a wall.  The paint, not just the color, becomes a part of the home.  That’s why we use paint from only high-end manufacturers, Sherwin Williams and Benjamin Moore.  Isn’t all paint the same, though?  Does it really matter?

No, all paints are not equal and yes, it does matter. Here’s why…

What’s in Paint?

Before you purchase paint, you should understand what you’re buying and what defines quality paint.  All paints are comprised of the pigment, binders, liquids, and additives.  It’s what’s in each of these elements, or not in them, that separate the good from the bad…

  • Pigment
    • What is it: Quite simply, pigment is the color in the paint.
    • What to look for in good paint: Quality paint will use more prime pigment than not.  Prime pigment is more expensive, but it allows for a more durable finish and fewer coats that need to be applied.
    • What to look for in bad paint: Less quality paint uses more extender pigments than prime pigments as the primary pigment.  Extender pigment is often made of chalk or clay.  They don’t cover imperfections as well nor do they allow for easy cleaning as well as prime pigment.
  • Binders
    • What is it: Binders bind the pigment together.  What you see when you open a can of paint is binder. Pigment is actually a fine powder, that could never be applied to a wall or anything without something to hold it together.
    • What to look for in good paint: A good binder will be water resistant and also be resistant to cracking and peeling.
    • What to expect inbad paint: A less expensive paint will also use less expensive binders, which will eventually crack and peel.  With our humid summers here in Cumming, moisture will corrode even interior paint in only a few years.
  • Liquids
    • What is it: The carrier that gets the paint from the can to the wall.
    • What to look for in good paint: Less liquid in paint mean more solid content which means a thicker, fuller color on the wall when it dries.
    • What to expect in bad paint: Less quality paint will have more liquid in it, which allows you to use less paint per square foot, but the paint will go on much thinner and not have the lush look of a paint with less liquid.
  • Additives
    • What is it: Things that add to the overall quality in the paint.
    • What to look for in good paint: A good paint will use additives to enhance the color, the thickness, and even the performance of the paint over time.
    • What to expect in bad paint: A less expensive paint will simply not have the additives, therefore, the extra enhancements, that a good paint would have.

Clearly, there’s a huge difference between good and bad paint.  By using good paint your home will have a feel and look that is homey, regal and something to be proud of. By working with a painting company like Kimberly Painting, who doesn’t use anything but high-end paints, you’re not only committing to great craftsmanship but also a great product.  Pick your color wisely, because you won’t need another paint job for years and years.  Higher quality paint saves you money by extending the time in between paint jobs, by up to 20 years.

If you’re ready to upgrade the beauty of your Cumming area home, schedule a meeting with a project manager from Cumming’s premier painting company, Kimberly Painting, and find out how something as simple as a coat of paint can help you fall in love with your home all over again.

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